About the Donate Life Brand: The National Organ, Eye and Tissue Donation Symbol
The Brand for the Cause
The Donate Life logo serves as the national symbol for the cause of organ, eye and tissue donation and links the call to action to become a donor with a powerful visual image. The Donate Life℠ brand statement and logo unites the hundreds of donation and transplantation organizations and the hundreds of thousands of patients, families and supporters we serve.
The consistent use of the registered Donate Life℠ and Done Vida℠ words and logos helps strengthen our collective branding efforts, reinforce the life-based positioning of donation and transplantation, and promote trust. Our brand inspires what we do, informs what we say and shapes how we say it.
The National Organ Donation Symbol
The Donate Life℠ brand statement and logo were developed to place the cause of organ, eye and tissue donation in the context of life and living, a selfless gift, showing compassion for humanity. Blue, green and the swirl represent the sky, earth and circle of life. The Donate Life logo is a call to action, telling the public to Donate Life — to register their decision to save lives.
The Donate Life brand serves as a rallying point for patients waiting, recipients, living donors, donor families, registered donors, the public, and the professional donation and transplantation community. It represents the collective experiences, thoughts and feelings connected with donation and transplantation.
Advancing the Cause of Donation
In our role as owner and administrator of the Donate Life brand, Donate Life America (DLA) is committed to managing and promoting the brand as the recognized national organ donation symbol — overseeing its use across all platforms, safeguarding its integrity, fostering appropriate use and maintaining brand standards to ensure effectiveness.
To protect the integrity of the Donate Life brand, only DLA’s corporate partners, approved individuals and professional community members may use the Donate Life logos in their materials for the sole purpose of promoting donation and transplantation. Any other individual or organization must seek written authorization from Donate Life America. For more information or requests regarding brand and logo use, please contact the Donate Life America Product & Brand Coordinator.
What are ways that you can join the Donate Life cause and share the message?
Anyone can join the cause and share the Donate Life message by:
- Celebrating Donate Life National Observances and sharing our ready-to-use social media graphics
- Promoting the cause by buying official licensed Donate Life merchandise and gear from the Donate Life Store
- Signing up to receive our monthly online newsletter to keep up to date on the latest Donate Life news, events and resources (including social media graphics, art contests, upcoming observances and more!)
- Educating others about the cause using our Donate Life resources and information
Learn more about all the things you can do to support DLA!