Category Archives: DL Community

Donate Life America Announces Winners of 2021 Pinnacle Awards

Innovative Donate Life Community Programs Help Save Lives in a Challenging Year

RICHMOND, VA, November 1, 2021 – Each year, Donate Life America (DLA) recognizes successful Donate Life State Teams and their member organizations for innovative and successful programs that increase donation education and donor registrations. Identifying and sharing successful programs with the Donate Life Community is key to increasing donor registration and saving more lives through organ, eye and tissue donation and transplantation.

2021 created unique challenges, and organizations across the country overcame obstacles to develop and implement creative programs to reach their local communities with the Donate Life message.

Programs submitted for DLA Pinnacle Awards are peer reviewed for clear goals and objectives, implementation, innovation and creativity, donor registration, positive cultural change, return on effort, and the incorporation of the Donate Life symbol – the national symbol for the cause of donation.

DLA recognized seven program category Pinnacle Awards this year, and seven “Best of the Best” Pinnacle Awards. The “Best of the Best” Pinnacle Awards recognize the best overall program (Platinum), as well as those outstanding in innovation, multicultural community outreach, remixing a standard practice into something successfully reimagined, and – especially important this year – virtual programs.

Congratulations to all of the 2021 DLA Pinnacle Award winners!

Program Categories:

DMV
Third Party Outreach 2020, Donor Network of Arizona

Youth Education
Donate Life Indiana Youth Activity Boxes, Indiana Donor Network (Donate Life Indiana)

Miscellaneous
Empowering Rural Sheriff Coroners to Make Donation Possible, Nevada Donor Network

Event
Donate Life Tennessee Corn Maze, Tennessee Donor Services/Donate Life Tennessee

Hospital/Healthcare
Spread Generosity, Not Germs, Donor Network of Arizona

Media Campaign
Live to Save Lives Concert, Kentucky Organ Donor Affiliates

Ambassadors
Ambassador Appreciation Red “Car”pet Event, Lifeline of Ohio

Best of the Best:

Platinum
Ambassador Appreciation Red “Car”pet Event, Lifeline of Ohio

Innovation Award
Donate Life Tennessee Corn Maze, Tennessee Donor Services/Donate Life Tennessee

Best Multicultural Outreach
All of Us Youth Education Program, Gift of Life Michigan

Best Remix
Feria de Salud Familiar, LifeLink of Georgia

Best ROE
Empowering Rural Sheriff Coroners to Make Donation Possible, Nevada Donor Network

Best 2020 Virtual Program (tie)
Virtual Trivia, Gift of Life Michigan and #LetsTalkTuesday, Gift of Life Michigan

Most Outstanding Observance
2020 Blue & Green Drive Through, New England Donor Services

Thank you to the 2021 DLA Pinnacle Award winners for leading the Donate Life Community in reaching the public, engaging our partners in education about the cause of donation, and inspiring individuals to register their lifesaving decision to be an organ, eye and tissue donor.

The winning programs were recognized at the October 25-28, 2021, DLA Virtual Annual Conference.

Brief descriptions of all 2021 DLA Pinnacle Award winning programs are included below.

Best Remix 

Feria de Salud Familiar, LifeLink of Georgia
Feria de Salud Familiar – Family Health Fair is a community event focused on serving and educating the Hispanic Community of Georgia on organ, eye and tissue donation. The health fair serves the community by providing a variety of free medical screenings and health examinations. Feria de Salud Familiar – Family Health Fair encourages the Hispanic Community to register their decision to be organ, tissue and eye donor, all in ONE day and in ONE place.

Best Multicultural Outreach

All of Us Youth Education Program, Gift of Life Michigan
The All of Us Youth Education Program teaches students about the importance of donation and transplantation in every community. The program features youth transplant recipients and donors from diverse backgrounds who reinforce the message that all of us have the power to save and heal lives through the gift of organ, eye and tissue donation.

Most Outstanding Observance

2020 Blue & Green Drive Through, New England Donor Services
New England Donor Services hosted its first Blue & Green Drive Through for organ and tissue donation as an opportunity to physically bring the community together in a safe way to honor donors and donor families, recognize living donors, thank volunteers, gather staff and host a tribute to all impacted by donation and transplantation. The Drive Through was a drive-able loop lit up in Donate Life colors and images that featured interactive stations viewed from the safety of the participants’ vehicle. Drivers followed a path of signs with myths and facts about donation, viewed the Donor Family Butterfly Path, Circle of Life Garden, Wall of Hope Luminaries, balloon arch and Donate Life Trunk Tunnel. Elements of the drive-through were also broadcast to Facebook Live for those who could not participate in person.

Best 2020 Virtual Program (Tie)

Virtual Trivia, Gift of Life Michigan
Virtual Trivia is a fun and educational mix of donation facts and pop culture. Virtual Trivia engages new audiences by spreading donation awareness and encouraging donation in a non-intimidating fashion, and engages and supports the community through partnerships with local businesses during Black Business Month.

#LetsTalkTuesday, Gift of Life Michigan
#LetsTalkTuesday is a virtual community outreach program intended to inspire, educate and motivate people in multicultural communities, and Michigan residents as a whole, to embrace organ, eye and tissue donation and join the organ donor registry. #LetsTalkTuesday addressed concerns expressed by Michigan’s Black, Latinx and Arab-American communities based on marketing research Gift of Life Michigan conducted in 2019, regarding a lack of knowledge about and distrust of the donation process. The program was a spin-off of a larger multi-year #LetsTalk campaign to inspire conversations about donation and transplant in those multicultural communities. #LetsTalkTuesday provided a digital means to reach people wherever they were through livestreamed social media videos talking with the diverse staff who honor life through donation at Gift of Life Michigan.

Miscellaneous & Best Return on Effort (RoE)

Empowering Rural Sheriff Coroners to Make Donation Possible, Nevada Donor Network
Outside of the two most populous Nevada counties, rural sheriff offices assume coroner duties in every other county in the state. Most Nevada sheriff offices were not previously involved with donation and had no knowledge about the important role they could play in the process. Nevada Donor Network and the Nevada Highway Patrol had previously partnered to ensure that all on-scene highway deaths would be referred to Nevada Donor Network to preserve the opportunity for tissue and cornea donation. Sheriff Office support is just as vital. The goal was to inspire Nevada’s sheriff coroners to make these lifesaving notifications, giving more registered donors and families the opportunity to save and heal lives.

DMV Program

Third Party Outreach 2020, Donor Network of Arizona
In the summer of 2020, Donor Network of Arizona became an associate level member of the Motor Vehicle Providers Association. There are roughly the same number of authorized third-party offices operating across Arizona as there are traditional state-run Motor Vehicle Divisions (MVDs), thus doubling the number of locations and opportunities to educate the public about donation. Unlike their state-run counterparts, authorized third-party offices are privately owned businesses. Joining the Motor Vehicle Providers Association provided critical access and the ability to connect with authorized third-party office owners, managers, employees and customers.

Hospital/Healthcare Program

Spread Generosity, Not Germs, Donor Network of Arizona
Generosity is the core of Donor Network of Arizona’s mission, and despite the COVID-19 crisis, that foundation remained a focal point throughout 2020. During Donate Life Month, Donor Network of Arizona launched the Spread Generosity, Not Germs campaign to continue to encourage Arizonans to celebrate donation while also thanking and supporting partners that were overwhelmed with the growing pandemic. Donate Life Month is a time for celebration, and Donor Network of Arizona wanted to give their donation advocates a way to express their support during a challenging time.

Media Program

Live to Save Lives Concert, Kentucky Organ Donor Affiliates
The Live to Save Lives 2020 Concert was a four hour long virtual concert featuring 13 artists, including national recording artist Lee Brice and the legendary John Ellison. The purpose was to increase new registrations. The project included a digital and email ad campaign, social media influencer campaign, radio ad campaign, and innovative stakeholder engagement. The program resulted in a significant spike in new donor registrations while simultaneously improving education and awareness among our target population.

Youth Education Program

Donate Life Indiana Youth Activity Boxes, Indiana Donor Network (Donate Life Indiana)
Donate Life Indiana’s youth initiative focuses on educating elementary through college-aged students across all 92 Indiana counties. While the pandemic disrupted many in-person school presentations and community events in spring 2020, the youth education team noted that families and groups were still yearning for resources. The team quickly pivoted to develop a new educational opportunity that was fun and easily accessible to families following national and statewide COVID-19 safety guidelines. Activity kits were developed based on the subscription box concept. The kits introduce the topic of donation through simple materials and activities that provide hands-on learning, and come with an accompanying follow-along activity packet.

Event Program & Innovation Award

Donate Life Tennessee Corn Maze, Tennessee Donor Services/Donate Life Tennessee
The pumpkin farm and Donate Life Tennessee corn maze were open Friday, Saturday and Sunday September 26-October 31, 2020. The Donate Life maze was a puzzle within a puzzle. Seventeen education stations were placed throughout the maze with facts about organ and tissue donation along with key words. People were challenged to travel through the maze and received a crossword puzzle and word search to complete using the donation facts from each station. In addition to the maze, there was an educational barn with a Donate Life Tennessee information table and a Wall of Donor Quilts to share the lifesaving story of donation. Attendees were encouraged to ring the Donate Life Bell when they signed up on the donor registry.

Volunteer Program & Platinum

Ambassador Appreciation Red “Car”pet Event, Lifeline of Ohio
Each year Lifeline of Ohio hosts an Ambassador Appreciation Event to celebrate their Donate Life Ambassadors and thank them for their service the previous year. This event typically kicks off Donate Life Month. The COVID-19 pandemic derailed traditional plans, but the Lifeline of Ohio team came up with the idea of a drive-by parade. Ambassadors came to the Lifeline office to be celebrated by our staff in a socially-distanced manner and picked up their appreciation gifts. A video created from footage of the event “starred” the ambassadors and gave way to the red “car”pet theme. The video was shared on Facebook and YouTube, allowing the ambassadors to watch from their homes, and to invite their friends and family to watch as well.

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About Donate Life America

Donate Life America (DLA) is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissues available to save and heal lives. DLA owns, manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation.

DLA Media Contact:
Hilary Kleine Czarda
hczarda@donatelife.net

Message from the National Multicultural Action Group

August is National Minority Donor Awareness Month

July 7, 2020 – National Minority Donor Awareness Month (NMDAM) is a collaborative initiative of the National (Organ, Eye and Tissue Donation) Multicultural Action Group to save and improve the quality of life of diverse communities by creating a positive culture for organ, eye, and tissue donation. The National Multicultural Action Group is comprised of leaders from the Association for Multicultural Affairs in Transplantation (AMAT), Association of Organ Procurement Organizations (AOPO), Donate Life America (DLA), National Minority Organ Tissue Transplant Education Program (MOTTEP) and National Kidney Foundation (NKF).

National Minority Donor Awareness Month (August 1-31) stems from National Minority Donor Awareness Week, founded in 1996 by the National MOTTEP to bring heightened awareness to donation and transplantation in multicultural communities. Outreach activities during this month include events and messaging to provide donation education, encourage donor registration, and promote healthy living and disease prevention to decrease the need for transplantation. For the NMDAM 2020 initiative, the National Multicultural Action Group will focus on the communities covered by the four AMAT workgroups: African American, Asian/Pacific Islander, Latinx and Native American.

 

National Minority Donor Awareness Month Background and Name

National Minority Donor Awareness Day/Week began over 20 years ago out of the need to bring a heightened awareness to donation and transplantation in minority communities. This year, for the first time, it will be celebrated the entire month of August to continue to educate and celebrate the strides we have made and the continued work we have to do to help alleviate the large number of minorities that make up those waiting for lifesaving organs in our country.

This year and in the wake of recent events in our country, there have been many conversations about the use of the word “minority” to describe this month. When this celebration began, minority was the word used to describe African-Americans and other racial and ethnic groups that are considered to be in the minority based on population percentages. Since that time, many argue that the use of the word minority denotes “a subordinate group” or being “less than equal”. Several definitions exist for what minority means, one of which states “a group of people that differ in some way from the majority of the population, or any part of a whole that is smaller than the other parts”.

For the 2020 observance, we will continue with the current naming of the observance; however as we advance as a nation and strive to ensure that our messaging remains relevant and fitting for our audience, the National Multicultural Action Group will continue to explore and discuss if a name change for the observance is necessary.

Learn more about National Minority Donor Awareness Month 2020 and find resources to join the observance at DonateLife.net/nmdam and at AMAT1.org.

 

The National Minority Donor Awareness Month (NMDAM) artwork and copy is the property of the National Multicultural Action Group. The NMDAM observance name, artwork and copy may not be altered or reproduced. 

 

2019 ECHO Donate Life Focuses on Diversity and Inclusion

Donate Life message reaches multicultural communities across the country

(Richmond, VA—July 10, 2019) —Celebrated July 14-27, 2019, ECHO Donate Life is an annual initiative focused on reaching multicultural communities with the Donate Life message. Currently, multicultural patients make up a majority of the patients waiting on the national transplant waiting list.

ECHO Donate Life is about community helping community to save and heal lives. Lifesaving conversations are best heard from trusted sources and communities. The goal of ECHO Donate Life is to provide multicultural communities with meaningful tools and resources to support conversations about the importance of donation and transplantation, and how to register your decision to be an organ, eye and tissue donor.

The ECHO Donate Life initiative engages trusted social media and community storytelling to talk about donation, highlights the importance of registering to be an organ, eye and tissue donor, honors the generosity of donors and donor families, and celebrates the lives saved in multicultural communities.

“Donation is the one thing that has the power to level the playing field in all communities, regardless of color, race, or religion. It’s about every community helping every community through organ, eye, and tissue donation. Donation, in all its forms, in all its communities, has the opportunity to change and save lives,” says Marion Shuck, President Elect of the Association of Multicultural Affairs in Transplantation (AMAT).

This year, ECHO Donate Life resources, storytelling and outreach will include:

  • Walgreens ECHO Donate Life In-Store Events: On Saturday, July 20, 9am-3pm, Walgreens will be hosting donor registration drives at more than 170 stores across the country. Walgreens has been an incredible national partner in ECHO Donate Life. Walgreens support has helped to bring resources and information about the cause of donation into hundreds of communities. The list of participating Walgreens stores is available at DonateLife.net/echo.
  • Resources: ECHO Donate Life resources and information (flyers, takeaway cards, web banners, social media graphics, videos) are available to the public for download at DonateLife.net/echo. Resources are available in English, Spanish and additional languages. Use the power of your voice to help build community by sharing your decision to register with family, friends, neighbors and coworkers. Encourage them to ECHO you and Donate Life.
  • Boomerang #ECHODonateLife Challenge: DLA and AMAT are excited to host the second year of the Instagram Boomerang #ECHODonateLife Challenge. Individuals and communities share a Boomerang video on Instagram about why donation is important to them and/or what transplantation has made possible for them. Tag @donatelifeamerica, use the hashtag #ECHODonateLife Challenge and encourage people to ECHO you and register their decision to be a donor.

You can register your decision to be an organ, eye and tissue donor in the National Donate Life Registry at RegisterMe.org in your iPhone Health App, or in Spanish at DoneVida.org.

Data from Organ Procurement and Transplantation Network (OPTN) as of April 2019.

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About the Association of Multicultural Affairs in Transplantation (AMAT)

AMAT was established in 1992 to address the increasing need for organ, eye and tissue donors in the multicultural communities, while simultaneously offering support, shared expertise and professional development opportunities for its members as they save and heal lives. AMAT is a self-sustaining, self-governed organization operating solely on voluntary contributions from individuals, corporations, and other affiliated organizations.

Media Contact: Tanise Love

tlove@donatelifenc.org, 317-413-3299

About Donate Life America (DLA)

Donate Life America is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissues available to save and heal lives through transplantation while developing a culture where donation is embraced as a fundamental human responsibility. DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation. For more information, please visit, DonateLife.net.

Media Contact: Hilary Czarda

HCzarda@donatelife.net, 804-377-3584

April is National Donate Life Month

[April 1, 2019-Richmond, VA]— April is National Donate Life Month. Every year, Donate Life America leads the celebration of National Donate Life Month (NDLM) to focus national attention on organ, eye and tissue donation and transplantation — to share the importance of registering your decision to be a donor, honor deceased and living donors, and celebrate the lifesaving and healing gift of transplantation.

“This April, we want to remind everyone that they can help save a life. Registering your decision to be an organ, eye and tissue donor takes less than a minute and gives hope to those waiting. The decision to register as a donor is the beginning of a story that may bring life and healing to more than 75 people, their families and their communities,” says David Fleming, President & CEO of Donate Life America.

National Donate Life Month (NDLM) has three national elements and feature celebrations:

National Donate Life Month Artwork
To help illustrate the message of donation, Donate Life America (DLA) creates unique artwork for each National Donate Life Month. The 2019 National Donate Life Month (NDLM) art was inspired by bicycles and the phrase, “Life is a beautiful ride.”

Bicycles serve as a symbol of progress, renewal and the moving circle of life. We each carry the potential to help make LIFE a beautiful ride for ourselves, and then for others by registering as a donor, considering living donation, being a caregiver and championing the Donate Life cause. The NDLM bicycle theme and art will be incorporated into celebrations and events across the country during April. More information and public resources are available at DonateLife.net/ndlm/.

National Donate Life Blue & Green Day
On National Donate Life Blue & Green Day, the public is encouraged to wear blue and green Donate Life colors, hold events, and partner with local restaurants, malls, media and community organizations to spread awareness about organ, eye and tissue donation and transplantation. There is also a public Blue & Green Day photo contest through the Donate Life America Facebook page for everyone to show their creative blue and green spirit! More information and public resources are available at DonateLife.net/blue-green-day/.

National Pediatric Transplant Week
The last week of National Donate Life Month is dedicated to kids. National Pediatric Transplant Week provides a platform to talk about the potential of ending the pediatric waiting list, to share innovative work and patient stories of transplant candidates and recipients, and to honor donor families whose children have saved and healed lives through donation. More information and public resources are available at DonateLife.net/pediatric-transplant-week.

Donate Life America (DLA) partners with the United Network for Organ Sharing (UNOS), the American Society of Transplantation (AST) and the American Society of Transplant Surgeons (ASTS) to celebrate and promote National Pediatric Transplant Week.

During April, Donate Life America celebrates that 58 percent of U.S. adults have registered their decision to make LIFE possible as organ, eye and tissue donors at the time of their death. DLA is also dedicated to bringing attention to the national transplant waiting list, 115,000 people are currently waiting for a lifesaving transplant. On average, 22 people die each day because the organ they need is not donated in time — almost one person dying every hour. Thousands more people are waiting for lifesaving and healing eye and tissue transplants. You can help by registering your decision to be an organ, eye and tissue donor, and learning more about living donation.

You can register your decision to be an organ, eye and tissue donor at RegisterMe.org or in the Medical ID tab of your iPhone Health app. To learn more about being a living donor, please visit DonateLife.net.

*Data from the Organ Procurement and Transplantation Network (OPTN) as of January 16, 2019

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About Donate Life America
Donate Life America (DLA) is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissue available to save and heal lives. DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation.

Contact:
Hilary Czarda
Donate Life America
804-377-3584
hczarda@donatelife.net

Organ Donation Permissible for American Muslims

Collaboration with Islamic ruling body results in first-ever North American fatwa on donation

On behalf of the Donate Life Community, Washington Regional Transplant Community (WRTC) is pleased to announce the newly released, and first-ever, fatwa* by the Fiqh** Council of North America (FCNA) declaring that organ donation*** and transplantation is permissible within the Islamic faith and among American Muslims.

Founded in 1986, the FCNA is a body of recognized and qualified Islamic scholars from the United States and Canada who interpret Islamic law in the North American environment. Its 19 members issue religious rulings (fatwas), resolve disputes and answer questions relating to the Islamic faith, with the goal of developing methodologies for applying Islamic law to life in the West. Until now, the issue of organ donation among American Muslims had never reached consensus or received an official ruling.

WRTC began its outreach efforts with the FCNA – and other prominent Islamic organizations – in 2015 when a noticeable and persistent pattern developed among family members of potential donors who were Muslim. When approached about donation in the hospital, the vast majority of these family members did not give authorization. The same pattern was seen outside the walls of the hospital; Muslim individuals in the D.C. metro area were not registering to be organ donors. The singular reason given in both situations was: “It’s against my religion.”

Over the past four years, WRTC led the effort to bring together national leaders in donation and transplantation (AOPO, DLA, UNOS, HRSA) with the FCNA and other influential Muslim academic and religious scholars, to reach consensus on this issue. This fatwa is the result of that effort.

It’s important to note that in this fatwa the FCNA states that it is still seeking clarity among its 19 members on the issue of brain death, and whether it meets the standards of legal death in Islam. But this point of internal debate does not conflict with, or supersede, its “Permissible” ruling on organ donation.

In the coming weeks WRTC will be finishing work on a comprehensive toolkit with resources designed to help OPOs and Donate Life State Teams implement a Muslim outreach initiative (both clinical and community-based) in their respective DSAs. This toolkit will be available on the AOPO Portal and the DLA Community Site. If you have any questions regarding this announcement, please contact Lesley Compagnone, WRTC’s Director of Community Affairs at lesleyc@wrtc.org.

* A ruling on a point of Islamic law given by a recognized authority.
** The theory or philosophy of Islamic law based on the teachings of the Quran and the traditions of the Prophet.

*** This ruling applies only to solid organs. The FCNA has not discussed, or ruled on, eye and tissue donation.

Photos Above: A Donate Life Driver’s License

In the summer of 2016, the International Institute of Islamic Thought (IIIT) held the country’s first Fiqh Forum on organ donation. After the event, several of the world’s most influential Muslim academic and religious scholars symbolically demonstrated their collective support of organ donation and transplantation acceptance for North American Muslims.

February 14 is National Donor Day!

Observed every year on February 14th, National Donor Day is an observance dedicated to spreading awareness and education about organ, eye and tissue donation. By educating and sharing the Donate Life message, we can each take small steps every day to help save and heal more lives, and honor the donor’s legacy of generosity and compassion. National Donor Day is a time to focus on all types of donation—organ, eye, tissue, blood, platelets and marrow. Join us by participating in local events, sharing social media messages and encouraging others to register as donors.

National Donor Day is also a day to recognize those who have given and received the gift of life through organ, eye and tissue donation, are currently waiting for a lifesaving transplant, and those who died waiting because an organ was not donated in time.

How can I get involved?
In addition to registering to be an organ, eye and tissue donor or contributing to the DLA cause, you can also download our National Donor Day images and Donor Day Valentine’s Cards to raise awareness about donation throughout social media—link these images to other resources for your friends and followers to utilize within your local and online communities.

The Donate Life America Tribute Wall is one way to honor loved ones on National Donor Day. You can also read through our Stories of Hope, inspiring organ, eye and tissue donor and recipient stories.

Explore more things you can do to support Donate Life America and advocate for organ, eye and tissue donation every day of the year.

Visit DonateLife.net/celebrations/national-donor-day to learn more about National Donor Day!

Donate Life America Thanks DMV Partners Across the Country for Helping Save Lives Every Day

(Richmond, VA—September 21, 2018) Donate Life America (DLA) and Donate Life State Teams are dedicating the week of September 24-28, 2018, to saying thank you to Motor Vehicle Departments (DMVs) across the country for their commitment to asking the donor registration question to DMV customers every day. The vast majority of donor registrations in the U.S. come through DMV and driver’s license partner transactions. DMV offices and their employees play an invaluable role in increasing the number of registered organ, eye and tissue donors. Through their dedication to the Donate Life mission, DMV leadership and staff help save and heal lives.

National DMV Appreciation Week is a one-week celebration held each year in the last week of September. During this week, the Donate Life Community celebrates this vital partnership through local events and outreach expressing gratitude to DMV and driver’s license partner staff and leadership across the country.

Donate Life America will be celebrating National DMV Appreciation Week by recognizing the regional and national winners of the 2018 DLA DMV Awards. These awards recognize both statewide DMV efforts and individual dedication to successfully increase donor registration. DLA is grateful to have the American Association of Motor Vehicle Administrators (AAMVA) as a national partner supporting the role of DMVs in offering the donor registration opportunity and helping to save lives through organ, eye and tissue donation.

“At the root of AAMVA’s work is supporting our members to serve their constituents and communities,” says Anne S. Ferro, President & CEO, AAMVA. “We are grateful for our partnership with Donate Life America, which honors this commitment in a very special way.”

To register your decision to be an organ, eye and tissue donor in the National Donate Life Registry, please go to RegisterMe.org. To learn more about the DLA DMV partnership and National DMV Appreciation Week, please visit DonateLife.net/DMV. 

About Donate Life America (DLA)
Donate Life America (DLA) is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissue available to save and heal lives. DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation.

Media Contact:
Hilary Czarda
hczarda@donatelife.net
804-377-3584

2018 Donate Life ECHO Recognizes the Importance of Donation and Transplantation in Multicultural Communities

(Richmond, VA—June 25, 2018) — Multicultural communities are disproportionately in need of lifesaving organ transplants – especially kidneys. Currently, 58 percent of the U.S. transplant waiting list is comprised of multicultural patients. Donate Life America (DLA) and the Association for Multicultural Affairs in Transplantation (AMAT) created Donate Life ECHO to focus on the importance of donation and transplantation in multicultural communities.

ECHO stands for Every Community Has Opportunity – the opportunity to save and heal lives through donation and transplantation. Donate Life ECHO, July 8-21, 2018, is a national observance that engages social media and community storytelling to talk about donation education, highlight the importance of registering to be an organ, eye and tissue donor, honor donors and donor families, and celebrate what transplant has made possible in multicultural communities.

Increasing educational efforts, outreach and registration opportunities are vital steps towards increasing the number of registered donors and lives saved in multicultural communities.

This year, Donate Life ECHO storytelling and outreach will include:

  • Boomerang #DonateLifeECHOChallenge: DLA and AMAT are inviting the public to share a boomerang video on Instagram about why donation is important to them and/or their community. Donate Life ECHO Challenge participants will tag @donatelifeamerica, use the hashtag #DonateLifeECHOChallenge and encourage people to register their decision to be a donor at RegisterMe.org.
  • Walgreens efforts to help raise consumer awareness: Throughout July, information about Donate Life ECHO will be featured on Walgreens health resource panels included with prescriptions filled at its retail and local specialty pharmacies nationwide. Walgreens will also be hosting donor registration drives at Walgreens stores in six markets across the country: Washington, D.C.; Atlanta, GA; Miami, FL; San Antonio, TX; Detroit, MI; and Phoenix/Tucson, AZ.
  • Donate Life Caregiving: This year, the Donate Life ECHO observance will center on the theme of Donate Life Caregiving. DLA and AMAT are paying homage to the caregivers within and for our communities. Caregivers are vital to the health and well being of patients, families and our societal fabric. The thread of Donate Life Caregiving will be woven through stories shared during the two weeks of Donate Life ECHO. Videos focused on Donate Life Caregiving, submitted by organizations across the country, will be featured on DLA social media platforms during the last week of ECHO.

“We created Donate Life ECHO to give a national voice to the experience of multicultural communities with donation and transplantation. The voices and experiences from these communities need to be heard,” says Maria Veve, President of the Association for Multicultural Affairs in Transplantation (AMAT). “This year, join us to include Donate Life Caregiving in the Donate Life ECHO message. Caregivers lift us up, walk with us and catch us when we fall. We are grateful for the opportunity to recognize all they do to make LIFE possible in this year’s observance. ”

Join us in celebrating 2018 Donate Life ECHO. Donate Life ECHO resources are available in English, Spanish and additional languages. Resources and more information about how to be a part of Donate Life ECHO are available at: DonateLife.net/ECHO and amat1.org/programs/ECHO.

You can register your decision to be an organ, eye and tissue donor in the National Donate Life Registry at RegisterMe.org, in the Medical ID Tab of your iPhone Health App, or in Spanish at DoneVida.org.

Data from Organ Procurement and Transplantation Network (OPTN) as of April 20, 2018.

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About the Association of Multicultural Affairs in Transplantation (AMAT)

AMAT was established in 1992 to address the increasing need for organ, eye and tissue donors in the multicultural communities, while simultaneously offering support, shared expertise and professional development opportunities for its members as they save and heal lives. AMAT is a self-sustaining, self-governed organization operating solely on voluntary contributions from individuals, corporations, and other affiliated organizations. For more information, visit: www.AMAT1.org. 

About Donate Life America (DLA)

Donate Life America is a 501(c)3 nonprofit alliance of national organizations and Donate Life State Teams across the United States committed to increasing the number of donated organs, eyes and tissue available for transplant to save and heal lives. Donate Life America manages and promotes the national brand for donation, Donate Life℠; develops and executes effective multi-media donor education programs; motivates the American public to register now as organ, eye and tissue donors; manages the National Donate Life Registry, RegisterMe.org; and assists Donate Life State Teams and national partners in facilitating high-performing donor registration programs. For more information, please visit DonateLife.net.

MEDIA CONTACTS:
Donate Life America
Hilary Czarda
HCzarda@donatelife.net, 804-377-3584
AMAT
Tanise Love
tlove@donatelifenc.org, 317-413-3299

National Pediatric Transplant Week April 23-27, 2018

Join us in celebrating a new observance during the last week of National Donate Life Month: National Pediatric Transplant Week.

National Pediatric Transplant Week grew from the question of a father whose young son is a heart recipient: Can we as a national Donate Life Community create a dedicated observance to raise awareness and help save the lives of children waiting for transplant?

National Pediatric Transplant Week offers donation and transplantation organizations the platform to talk about the powerful message of ending the pediatric waiting list, to engage clinical partners to share their innovative work and patient stories (candidates and recipients), and to honor donor families whose children have saved and healed lives through organ, eye and tissue donation.

National Pediatric Transplant Week gives pediatric donor and recipient families an opportunity to share their stories, encourage others to help save and heal lives by registering to be organ, eye and tissue donors and to learn more about becoming a living donor.

Donate Life America (DLA) would like to thank the United Network for Organ Sharing (UNOS), the American Society of Transplantation (AST) and the American Society of Transplant Surgeons (ASTS) for their collaboration and support in piloting the first annual National Pediatric Transplant Week.

2018 National Pediatric Transplant Week statistics:

  • Currently, nearly 2,000 children under the age of 18 are on the national transplant waiting list. More than 500 of the children waiting for transplant are between 1 and 5 years old.
  • More than 1,800 children received transplants in 2017.
  • There were nearly 900 pediatric organ donors in 2017.
  • The donors ranged in age from newborn to age 17, most were between 11 and 17 years old.
  • In 2017, more than 120 pediatric organ donors were babies under the age of 12 months.
  • The size of the recipient’s body and the donor organ are taken into account when matching donors to recipients. Very small children most often receive donations from other young people – although older children and adults can also be a good match.
  • Sometimes, children can receive deceased or living donations of partial organs, like a portion of a liver.
  • Most children under the age of 1 year are waiting for a heart or a liver.
  • Most children age 1 to 5 years are waiting for a kidney, liver or heart.
  • Most children age 5 to 10 years are waiting for a kidney.
  • Most children age 11 to 17 years are primarily waiting for a kidney, followed by liver and heart.
  • More than 138 million people, approximately 56% of the U.S. adult population, are registered organ, eye and tissue donors.*
  • Pediatric donation: A parent or legal guardian must authorize the donation for anyone under the age of 18 years. 15-17 year olds may register their intent to be a donor; however, until they are 18 years old, a parent or legal guardian makes the final donation decision.
  • To register your decision to save and heal lives, visit RegisterMe.org. To learn more about organ, eye, tissue and living donation, visit DonateLife.net.

For more information about National Pediatric Transplant Week and pediatric donation, please visit: https://www.donatelife.net/types-of-donation/pediatric-donation/

For more information about National Donate Life Month, please visit: https://www.donatelife.net/ndlm/.

Living donation is not included in a donor registration.
Data from the Donate Life America Quarterly Donor Designation Report and the Organ Procurement and Transplantation Network (OPTN) as of March 19, 2018. 

Donate Life America Celebrates 2018 National Donate Life Month

[April 3, 2018 – Richmond, VA]—Every April, Donate Life America celebrates National Donate Life Month, focusing national attention on every individual’s power to make LIFE possible by registering their decision to be an organ, eye and tissue donor, and learning more about living donation.

To help illustrate the message of donation, Donate Life America creates unique artwork for each National Donate Life Month. The 2018 National Donate Life Month (NDLM) art was inspired by the image of a rainbow, and Maya Angelou’s quote, “Be a rainbow in someone else’s cloud.”*

Often following a storm, the presence of a rainbow provides optimism and motivates us to endure through dark times. Organ, eye and tissue donation is the bridge of comfort and hope between one family’s mourning and another’s healing — turning tragedy into renewed life. The Donate Life rainbow in the National Donate Life Month artwork rises from stormy clouds, recognizing that it takes both rain and light to create the gift of a rainbow.

Maya Angelou’s message applies to all of us, no matter our background or experiences. We all know rainbows in the people that have helped carry us through life and its challenges. In turn, we have the opportunity to be rainbows in other people’s clouds through the gift of organ, eye and tissue donation. By registering to be a donor and considering living donation, you can change one ray of light into a spectrum of healing and compassion.

“The act of registering your decision to be an organ, eye and tissue donor takes less than a minute. Your one action can serve as a lifesaving prism, transforming your decision into life and healing for more than 75 people, their families and their communities,” says David Fleming, President & CEO of Donate Life America.

You can register your decision to be an organ, eye and tissue donor at RegisterMe.org or in the Medical ID tab of the iPhone Health app. To learn more about being a living donor, please visit DonateLife.net.

This year, Donate Life America will also be celebrating a new observance during the last week of National Donate Life Month: National Pediatric Transplant Week.

National Pediatric Transplant Week offers donation and transplantation organizations the platform to talk about the powerful message of ending the pediatric waiting list, to engage clinical partners to share their innovative work and patient stories of transplant candidates and recipients, and to honor donor families whose children have saved and healed lives through organ, eye and tissue donation.

Donate Life America (DLA) would like to thank the United Network for Organ Sharing (UNOS), the American Society of Transplantation (AST) and the American Society of Transplant Surgeons (ASTS) for their collaboration and support in piloting the first annual National Pediatric Transplant Week.

We celebrate that 56 percent of U.S. adults have registered their decision to make LIFE possible and be organ, eye and tissue donors at the time of their death. Yet the number of people in need of transplants continues to outpace the number of organs donated. Currently, 115,000 people are waiting for a transplant and a second chance at life. On average, 22 people die each day because the organ they need is not donated in time—that is almost one person dying every hour. You can help by registering your decision to be an organ, eye and tissue donor, and learning more about living donation.

*Maya Angelou™ is a trademark licensed by Caged Bird Legacy, LLC

**Data from the Organ Procurement and Transplantation Network (OPTN) as of April 2, 2018

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About Donate Life America

Donate Life America (DLA) is a 501(c)3 nonprofit organization leading its national partners and Donate Life State Teams to increase the number of donated organs, eyes and tissue available to save and heal lives. DLA manages and promotes Donate Life℠, the national brand for the cause of donation; motivates the public to register as organ, eye and tissue donors; provides education about living donation; manages the National Donate Life Registry at RegisterMe.org; and develops and executes effective multi-media campaigns to promote donation.

Contact:

Hilary Czarda
Donate Life America
804-377-3584
hczarda@donatelife.net