Monthly Archives: July 2016

#DonateLifeECHO Aims to Empower the Voice of Multicultural Communities Around the Need and Importance of Organ, Eye, and Tissue Donation

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(Richmond, VA—July 3, 2016)—Started in 2015, Donate Life ECHO, a nationwide observance focused on donation and transplantation in multicultural communities, is poised to begin its second year. The observance encourages individuals to register their decisions to be organ, eye and tissue donors while providing educational information about donation. Donate Life ECHO is a collaborative effort uniting the Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA).

“The ECHO concept is that one voice with a donation message or story can be carried, amplified and echoed throughout a community,” said G. David Fleming, DLA President and CEO. “Donate Life ECHO highlights the greater good that comes from sharing the importance of registering as a donor and telling your family and friends about your decision. Together, we can help save lives.”

Multicultural communities play a vital role in donation and transplantation. Indeed, statistics gathered by the United Network of Organ Sharing (UNOS) confirm that the percentage of multicultural donors who save and heal lives account for 34% of all deceased organ donors.  Yet, the need for enhanced advocacy and engagement persists. This is especially compounded by the fact that ethnically diverse communities are disproportionately in need of lifesaving organ transplants—especially kidneys.

Currently, nearly 58 percent of the U.S. transplant waiting list is comprised of ethnically diverse patients. Research shared by UNOS further confirms that, “successful transplantation is often enhanced by the matching of organs between members of the same ethnic and racial group.” As such, increasing educational efforts and outreach through innovative campaigns is a critical step toward increasing the number of registered donors in multicultural communities. Accordingly, Donate Life ECHO offers a simple yet powerful conduit for sparking dialogue and action.

“This strategic initiative is about empowering individuals to echo the message of donation in diverse communities, and in so doing, increase donor registrations,” said Remonia Chapman, president of AMAT. “Donate Life ECHO also creates an opportunity for multicultural professionals, working in healthcare, to join together to promote lifesaving transplantation. Indeed, we hope to inspire future generations of clinicians, nurses, social workers, community educators and healthcare advocates to consider becoming part of this wonderful calling to save and heal lives through the gift of organ and tissue donation.”

This year’s nationwide Donate Life ECHO, which will be observed July 10 – July 23, aims to continue the momentum garnered during its 2015 launch. With the current popularity of sharing videos through social media platforms, a video element is being added. Donate Life ECHO resources will be available in English and Spanish. In Spanish, Done Vida ECO stands for Esperanza, Comunidad y Oportunidad: “hope,” “community,” and “opportunity.” Together, AMAT and DLA will offer a Donate Life ECHO digital toolkit that will include: social media banners, graphics, talking points, statistics and other resources that can be customized for specific audiences. To learn more, please visit: amat1.org/programs/echo and DonateLife.net/echo

To register your decision to be an organ, eye and tissue donor in the National Donate Life Registry, please go to RegisterMe.org.

About the Association of Multicultural Affairs in Transplantation (AMAT)

AMAT was established in 1992 to address the increasing need for organ and tissue donors in the multicultural communities while simultaneously offering support, shared expertise and professional development opportunities for its members as they save and heal lives.  AMAT is a self-sustaining, self-governed organization operating solely on voluntary contributions from individuals, corporations, and other affiliated organizations. For more information, visit: www.AMAT1.org.

About Donate Life America (DLA)
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and Donate Life State Teams across the United States committed to saving and healing lives through increased organ, eye and tissue donation. Donate Life America, with the help of its corporate partners, is dedicated to spreading the word about the importance of being a registered donor so that others may live. For more information, visit: www.DonateLife.net, RegisterMe.org.

Media Contacts:

AMAT

Zach Hausauer, Chair of the AMAT PR Committee

ZHausauer@dnwest.org, 775-741-5007

Donate Life America

Hilary Czarda, Sr. Communications and Data Coordinator

HCzarda@donatelife.net, 804-377-3584

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Apple & Donate Life America Bring National Organ Donor Registration to iPhone

Donate Life registration on apple iosCupertino, CA and Richmond, VA — July 5, 2016 — Apple® and Donate Life America announced today that, for the first time ever, iPhone® users will be able to sign up to be an organ, eye and tissue donor right from the Health app with the release of iOS 10. Through a simple sign up process, iPhone users can learn more and take action with just a few taps. All registrations submitted from iPhone are sent directly to the National Donate Life Registry managed by Donate Life America. The ability to quickly and easily become a nationally-registered donor enables people to carry their decision with them wherever they go. 

“On average, one person dies every hour in the United States waiting for an organ transplant because the demand for lifesaving transplants far exceeds the available supply of organs — and one donor can save as many as eight lives,” said David Fleming, President & CEO of Donate Life America. “By working with Apple to bring the National Donate Life Registry to the Health app on iPhone, we’re making it easier for people to find out about organ, eye and tissue donation and quickly register. This is a huge step forward that will ultimately help save lives.”

Over 120,000 Americans are currently waiting for a lifesaving transplant — and every 10 minutes, a new individual is added to the national transplant waiting list. Each organ donor can save as many as eight lives and heal many more through the gifts of tissue and eye donation. In the absence of donor registration, families are left to make the decision about donation in what is often the worst moment of their lives, the sudden and unexpected loss of a loved one.

“Apple’s mission has always been to create products that transform people’s lives. With the updated Health app, we’re providing education and awareness about organ donation and making it easier than ever to register. It’s a simple process that takes just a few seconds and could help save up to eight lives,” said Jeff Williams, Apple’s chief operating officer. “Together with Donate Life America, we’re excited to deliver this new feature to iPhone users in the US with iOS 10.”

The Health app on iPhone provides a complete view of your health and fitness data all in one place. The app includes Medical ID, which makes critical health information available in case of emergency to first responders and is accessible from the iPhone lock screen. Medical ID can display categories like medical conditions, allergies, medications, blood type, and emergency contacts. And with iOS 10, Medical ID offers the ability to register as an organ, eye and tissue donor with Donate Life America.

Availability 

The developer preview of iOS 10 is currently available to iOS Developer Program members at developer.apple.com, and a public beta program will be available to iOS users this month at beta.apple.com. iOS 10 will be available this fall as a free software update. For more information, visit apple.com/ios/ios10-preview.  

Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and state teams across the United States committed to increasing organ, eye and tissue donation.  Donate Life America manages and promotes the national brand for donation, Donate Life, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries including the management of the National Donate Life Registry; developing and executing effective multi-media donor education programs; and motivating the American public to register now as organ, eye and tissue donors.  For more information, visit DonateLife.net.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

 

Press Contacts:

Hilary Czarda

Donate Life America

hczarda@donatelife.net

(804) 377-3584

 

Jacqueline Roy

Apple

jacqueline_roy@apple.com

(408) 862-4386

NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/pr), or call Apple’s Media Helpline at (408) 974-2042.